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Fitbit launches new wristband activity tracker

Provided by: RELAXNEWS
Written by: Relaxnews
Jan. 7, 2013

Fitbit Flex Wireless Activity + Sleep Wristband (Fitbit)


Fitbit has unveiled its Fitbit Flex Wireless Activity + Sleep Wristband, the first device to support Bluetooth 4.0 and therefore light enough on power to be worn all day while synched to a smartphone or tablet.

Fitbit claims its new device is the first activity wristband that is comfortable enough and sufficiently low-powered to be worn all day, therefore increasing users' motivation and making it easier for them to hit their fitness and activity goals.

Available in a range of colors, the device can be worn as a clip or wristband and is designed to monitor steps taken, calories burned and even time spent sleeping and uses a row of colored LED lights to indicate when specific fitness goals are moving towards completion, such as when a user is 80% towards hitting a target of 10,000 steps taken in a single day. As well as being subtle and inconspicuous, the LEDs serve a second purpose of communicating information without the user's having to view a smartphone or tablet screen, therefore preserving its battery life, a crucial feature for someone on the move.

The wristband syncs with any iPhone, iPad or Android device that supports Bluetooth 4.0 and via the supporting app offers a comprehensive yet easy-to-understand dashboard of statistics, charts and information relating to progress.

"People are becoming more aware of the significant health benefits that come from moving more throughout the day. Fitbit has proven expertise in providing a great experience that will actually get people to move more each day -- this is done with our easy-to-understand graphs and charts, ability to set daily goals and compete with friends and family," says James Park, CEO and co-founder of Fitbit. "We're aware that there is no 'one size fits all' option in fitness, so Fitbit wants to offer the widest variety on the market. When we saw that we could bring our knowledge to a wristband format done right, we had to create the new Flex."

Other features include the ability to log meals and to expand the social aspect of staying healthy. Users can share data on social media and can challenge each other to meet goals -- a leaderboard can be viewed within the dashboard, for example. Fitbit also integrates with many popular health and fitness apps, including Endomondo, LoseIt, MapMyFitness, MyFitnessPal and Sparkpeople, to allow users to share data from their favorite apps.

Available for pre-order for US customers as of Monday, the Fitbit Flex will ship in spring 2013 in the US and is expected to retail for $99.95.

http://www.fitbit.com

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